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The implications could extend well beyond companies already established in other areas of gaming.

“You shouldn’t necessarily need 100 people and millions of euros of infrastructure to have a great idea and turn it into a successful slot,” Curwen says.

Lower barriers to entry could significantly widen the pool of potential game creators. Curwen sees opportunities not only for established and emerging studios, but for operators, suppliers, entrepreneurs and potentially entirely new entrants.

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Sun International attributed the land-based growth to investments in product and marketing, with land-based casino GGR growing 4.4%. The company launched 876 new slot machines and stadium games during the period.

Bengtsson said the land-based growth reflected Sun International’s “strong execution and sound investment decisions”.

Despite the revenue growth, land-based gross profit dipped 0.7% to R2 billion, largely due to the heightened investment in marketing.

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“I had never been a CEO before so I came to it with a kind of Pippi Longstocking attitude – ‘I’ve never done it, but I’m sure I can do it!’”

We mentioned that southern border because German players apparently enjoy the Holland Casino offering too. “German visitors are really interested because we have a different offer from most of the German casinos,” Petra explains.

“If you look at our land-based casinos, it’s table games, slots, in some cases bingo, and on some evenings, poker. But there are also restaurants, entertainment. It’s an afternoon or evening out. And as I understand from our German guests, it’s a more entertaining evening or afternoon than in some German casinos.”