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About Wild Booster
Framing the acquisition as the latest step in the company’s online expansion, Merkur supervisory board Chairman Michael Gauselmann stated: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
In recent weeks, the gambling sector paid tribute to Paul Gauselmann after the Merkur Group founder passed away at the age of 91.
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
About Wild Booster
“Everything has as a beginning, a middle and an end, including companies”, Samuel H. Liggero
When walking back to our hotel after finishing CalvinAyre.com EiG coverage in October of 2013, I looked over to my producer (Rob) and camera operator (Mani) and said, “I think my calling is Bitcoin”.
As a team that year we had already covered several Bitcoin events including Bitcoin London and Le Web, both featuring Bitcoin enthusiasts who were eager to educate the world on this groundbreaking technology. EiG 2013 attracted several professionals in the Bitcoin space as well, at the time with a focus on introducing Bitcoin as a payment system for iGaming operators.
About Wild Booster
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.