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“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”
AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.
The result for customers was more choice, shorter suspension periods and faster bet acceptance. For operators, those improvements can support both customer retention and profitability.
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Triple Beasts of Fortune reflects Play’n GO’s continued reliance on high-frequency releases built on recognizable mechanical templates rather than one-off experiments. The studio has long favored feature-led iterations, and here it reworks the familiar buffalo-style expanding-reels format by making its bonus rounds combinable.
The slot’s headline figures place it firmly in the studio’s high-volatility bracket, with a 30,000x max win and a standard 96% default RTP. Those numbers matter mainly as positioning. They signal a top-heavy payout profile in which most of the potential is reserved for the layered feature states rather than base-game play.
Each feature in Triple Beasts of Fortune has a clear identity
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Fred Done, the 83-year-old founder of Betfred and Britain’s highest-paying taxpayer this year, has issued a stark warning about the impact of further tax increases on the gambling industry.
In an interview with the Financial Times over the weekend, Done cautioned that additional tax hikes could result in widespread betting shop closures, harm related sectors such as horse racing and accelerate the decline of the high street.
Betfred currently operates approximately 1,094 retail shops across the UK. Done highlighted the concrete risks of Machine Gaming Duty – taxes on gambling machines – doubling from 20% to 40%, a move reportedly under consideration by Chancellor John Healey ahead of the Autumn Budget.